Modern marketing
strategist.
hello, I'm James — a digital marketing manager based out of Anchorage, Alaska. I lead influencer, paid media, and brand growth campaigns.
Led a targeted awareness influencer campaign in partnership with Bibigo to amplify the Squid Game Season 2 launch. Curated and activated creators within the Asian American community, delivering limited-edition co-branded PR packages that drove authentic unboxing content at scale.
Lead integrated marketing and communications for the UAA College of Engineering, supporting multiple academic departments, recruitment initiatives, community programs, and institutional priorities. Oversee campaign strategy across paid media, social media, email, web, video, and print.
Serving as CMO and Head of Production for this luxury fragrance DTC startup, overseeing all paid advertising and content production with final approval authority. Built the brand's digital marketing infrastructure from the ground up through TOFU paid media campaigns.
Served as lead project manager and primary client contact for Blockchain.com's OTT advertising and affiliate marketing initiatives from 2022–2023. Spearheaded the Q3 affiliate program expansion, recruiting verified partners at scale and driving significant CPA conversion volume.
